| Hypoallergenic |
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| Hypoallergenic is a term coined by advertisers and first used in a cosmetics campaign in 1953. It is used to describe items in cosmetics that cause or are claimed to cause fewer allergic reactions in users. Public authorities in no country provide an official certification that an item must undergo before being described as hypoallergenic. The cosmetic industry has been trying for years to establish an industry standard for use of the term. |
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